Protect Your CPG Brand From Being Replaced in
AI Shopping Decisions
We check if AI tools like ChatGPT and Google AI recommend your CPG brand when people ask what to buy. If you're missing, we tell you what to change so you show up.
In plain English: we tell you if AI recommends you, then we show you what to change so it does.
- Detect omission + competitor gains (weekly/monthly)
- Diagnose why (which sources/claims the models are pulling)
- Fix with a prioritized change list
AI Has Collapsed the Short List
AI picks 2–4 brands. If you're not in the short list, you lose sales and you can't track why.
The Shopping Journey Shift
Traditional
Google Search
Brand Website
Purchase
Many brands considered
AI-Driven
AI Assistant Query
AI Recommends 2-4 Brands
Purchase
Only 2-4 brands considered
In AI-driven shopping, only 2-4 brands make it to consideration. If you're not included, you're invisible.
Consumers increasingly ask AI search + assistants what to buy:
- • AI tools act as a pre-shopping filter, recommending 2–4 brands
- • Many journeys end before visiting brand websites or Amazon
- • If AI doesn't mention your brand, you're not in the short list
The Core Problem: "AI Leaves You Out"
Definition
Risk of being left out = when AI doesn't mention your brand in shopping answers. If AI leaves you out, shoppers may never see you.
Why this is dangerous
Silent loss of category share with no way to track it. If AI omits your brand:
- •No lost click
- •No abandoned cart
- •No attribution signal
Brands only notice later as slower velocity, softer promotions, and "unexplained" share loss.
Result: A silent erosion of market share, especially in mature grocery categories.
Risk of Being Left Out Flow
Result: Silent Exclusion
No clicks, no carts, no signals. Just lost market share
Shopper Query
AI Response
Brand A
Included ✓
Brand B
Included ✓
Your Brand
Omitted ✗
Brand C
Omitted ✗
Silent exclusion with no traditional tracking signals
Market share loss that appears unexplained
What No Existing Tool Shows You
Why Amazon / SEO / brand tracking fails
AI answers:
- • Change frequently
- • Differ by phrasing ("best", "healthiest", "cheap", "family-friendly")
- • Vary by country, platform, and model
Traditional tools track traffic, rank, and sales. None track whether AI even mentions your brand.
Net effect
Brands have zero visibility into people finding products through AI. You're flying blind in the most important new channel for brand consideration.
Target Customer (ICP)
Who it's for
- Established CPG food brands
- £10M–£500M revenue
- Compete in shelf-crowded categories
- Low switching-cost products
- UK & US markets (initially)
Buyer: Brand Director, Head of Growth / E-commerce, Innovation / Insights Lead
AI Shortlist Monitoring
An intelligence service that answers: where we're losing the shortlist, to whom, and why - with fix orders.
Audit
Prompt library + screenshots + baseline score + root causes
Fix Plan
Source gaps + exact changes + owners
Monitoring
Alerts + competitor movements + re-tests
What We Track
We track whether your brand is recommended in shopping questions people ask AI like:
Across:
Differentiation vs Existing Brand Tools
Not
- • Website traffic / SEO rank tracking
- • Social listening / sentiment dashboards
- • Generic "AI mentions" monitoring
Is
- • Shortlist inclusion + omission alerts for buying prompts
- • Competitor comparison (who AI recommends instead)
- • Fix plan tied to sources AI pulls from
This is shortlist monitoring for the AI era.
What Brands Get
First report delivered in 7 days. Monthly updates thereafter.
Signals We Track
AI Inclusion Rate
% of prompts where brand appears
Share of Voice
Your brand vs competitors
AI Shortlist Score™
Executive-level metric
Visibility Metrics
- •AI inclusion rate (% of prompts where brand appears)
- •Position in AI recommendations
- •Share of voice vs competitors
- •Prompt-level trend changes
Risk Signals
- •Sudden disappearance from recommendations
- •Competitors gaining dominance
- •AI misinformation (ingredients, nutrition, quality)
AI Shortlist Score™
- •% of shopping questions where you appear in the top 3 recommendations
- •We optimize for inclusion in the prompts that drive purchase intent
- •Single executive-level metric for share protection
What We Change to Get You Included
Concrete deliverables that fix the root causes of AI omission.
Missing/Incorrect Product Data Checklist
By retailer + database: titles, ingredients, nutrition, FAQs, merchant feeds
Top Prompts You Lose + Competitor Claims
The shopping questions where you're omitted and the competitor claims that win those spots
Citation/Source Map
Where the AI answers come from: retail listings, reviews, nutrition databases, media mentions
Exact Copy/Data Fields to Update
Specific titles, ingredients, nutrition facts, FAQs, and merchant feed fields that need changes
Re-Test Results After Changes
Proof loop: we verify your fixes worked and measure improvement in inclusion rates
Pricing & Business Model
Fixed monthly pricing scaled to category size and monitoring scope. Justified by large category revenues, high leverage of early consideration, and one saved campaign or seasonal win covering fees.
Typical customers spend less than 0.1% of category revenue to protect AI visibility.
What You'll See in Your First Report
A sample from our monthly AI Shortlist Monitoring brief showing real metrics and actionable fixes
AI Shortlist Monitoring
Monthly Intelligence Brief • Instant Mashed Potatoes Category • January 2024
AI Inclusion Rate
23%
Appears in 23% of category prompts
Average Position
4.2
Out of 5 recommendations
Share of Voice
18%
vs category competitors
Share of Voice vs Competitors
Sample Prompt Analysis
"Best instant mashed potatoes"
ChatGPT
"Healthier mashed potato brands"
Perplexity
"Good mashed potatoes for holidays"
Google AI
Risk Signal Detected
Competitor A has increased visibility by 8% this month, primarily in "healthier" and "organic" shopping questions. Your brand's absence in these queries represents a growing gap.
Recommended Actions (Next 14 Days)
Diagnosis:
Your brand's nutrition data is incomplete in major retail databases. Competitors with full nutrition profiles rank higher in "healthier" queries.
Source Tracing:
Missing data identified in: Amazon product listings, Google Shopping nutrition fields, major retailer databases.
Recommended Actions:
- • Update nutrition data across all retail platforms
- • Amplify "reduced sodium" messaging in product descriptions
- • Submit updated product data to major nutrition databases
Why Now
AI shopping behavior is already here. Brands are not measuring it yet. Early AI inclusion tends to reinforce itself.
This mirrors early Amazon SEO: early winners locked in, late movers paid the tax. The window to establish AI visibility is closing fast.
Calculate Your Risk of Being Left Out
See how much revenue might be at risk from AI omission in your category
What % of category purchases are influenced by AI recommendations?
How often does your brand appear in AI shopping recommendations?
Revenue at Risk
£1.2M
Annual revenue from AI-influenced purchases where your brand is omitted
Potential Recovery
£0.36M
Estimated annual recovery with improved AI visibility
ROI Estimate
40x
Annual return on monitoring investment (£750/month)
Estimates based on conservative industry benchmarks
Monitoring cost: £750/month (£9,000/year)
Book a Demo
See where you're omitted + exactly what to fix. If we can't identify clear fix opportunities, we'll refund the audit.
What you'll get:
- Category-specific prompts tested across AI platforms
- Screenshots of actual AI responses mentioning you (or not)
- Your visibility compared to 3-5 competitors
- Top sources driving the answers
- One-page summary with what to do next